Emanuel Stolaroff founded the brand Natone in 1930 in Los Angeles, a small company specialised in cosmetic products and toiletries. A few years later, this American discovered a soft, transparent and amber-coloured soap in Europe that does not irritate the skin. This soap was soon called Neutrogena, because of the neutral pH. In 1962, the name of the group was changed from Natone to Neutrogena.
Since then, Neutrogena has been investing in many research and development programmes in order to create and fine-tune product lines that are increasingly milder, hydrating and hypoallergenic, suitable for even the most sensitive skin. For this, the brand works closely together with dermatologists. The philosophy of Neutrogena is to develop and market quality products based on expertise in dermatology.
Some innovative technologies that Neutrogena actively uses in several of its product ranges are the following:
- Norwegian formula: created with the hand cream based on fish oil. This formula is now a true symbol for the brand.
- Hyaluron Gel Complex: provides a long-lasting hydration.
- BarrierCare technology: protects the skin barrier during cleansing.